Konan Log Analytics
To understand the user, analyze search logs!
A vital solution for operation of search services
Konan Log Analytics provides search log results by distinguishing overall trend, popular search terms, search patterns and trend, so that the site manager can easily interpret the results.
By understanding large scale analysis from various perspectives depending on customer needs, Log Analytics is appropriate for understanding search pattern statistics, product analysis, site operation strategy, customer analysis and marketing strategy for the site.
Strength
Variety of Detail Analysis Reports
- Provide search result for popular search words, recommended words, and auto-completion words
- Additional statistic resources for easy analysis of change in search word rankings and number of searches
- Provide search statistics by gender, age, and user
Convenient UX Appropriate for Operating Environment
- Provide dashboard for current state of search statistics
- Continuous tracing of a search word through favorite keyword settings
- Intuitive statistics through charts and tables
Support Various Statistics of Search Results
- High accuracy in search word analysis without restrictions on capital/small letters and spacing
- Support multiple languages (English, Spanish, Italian, German, etc.)
System Architecture for Big Data Processing
- Flexible structure for addition of new equipments
- Preservation of data in case of hard disk damage
- Quick analytics of large scale files through distributed processing system
Key Features
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Overall Trend
- Structured search patterns
- Rising or declining favorite keywords
- Usage stats by service or by user
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Popular
Search Terms- Popular search word ranking
- 급상승, 급하강 검색어
- Search words and number of searches per user ID
- Category ranking
- Popularity ranking of specific words
- Addition or removal of favorite keywords
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Search Patterns
- Response speed statistics
- # of searches for specific search words
- # of searches for popular keywords
- # of searches for favorite keywords
- # of uses for each service, such as popular or recommended words
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Search Ratio
- Ratio of number of site searches
- Ratio of number of category searches
- Ratio of web pages under each search condition
- Usage # for each service
- Usage ratio for different user types, such as gender and age
Architecture
Expected Effects
- Establish service improvement plan
- Analyze operation results and establish site operation strategy
- Analyze customer data and establish marketing strategy
Reference
No.1 Flexible Benefit Company, ‘A’
Federated search for benefit mall
‘A’ uses Konan Log Analytics to analyze users’ search patterns and apply the results on the service
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Needs
- Re-displaying of products through analysis of seasonal search keyword trend
- Analysis of popular search keyword by device type (Web, Mobile) and category
- Marketing strategy based on search word analysis by client company, user age and gender
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Solution
- Daily, weekly, monthly, yearly analysis of search logs
- Search pattern analysis for main keyword of interest
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Effect
- Sharp rise in online sales through strategy establishment of seasonal recommendation products
Case Study
