Pulse-K is a text mining-based social media listening platform that monitors and analyzes realtime customer opinions spreading on SNS based on different criteria. With nation’s highest level text mining technology and self-developed social reputation/influence analysis index, it provides advanced social analysis methodology.

Provide Social Score

• Provide ‘social score’ by measuring brand (favorite keyword) awareness and sentiment
• Use as brand power management index to establish marketing strategy
• Manage and monitor company brand reputation on daily basis

High-Quality Text Analytics Technology-Based Service

• Extract issues using text mining technology, assess positivity-negativity, extract influencer
• High-quality text analytics based on morphological entry approximately 5x more than competitors

Various Analysis Experiences and Know-Hows

• Analysis experience in various fields : brand reputation, public opinion, issue monitoring, etc.
• Analysis experience in various industries : ICT, distribution, manufacturing, finance, and public
• Natural language process technique and language resource based on over 10 yrs of experience

Provide Custom API

• Provide analysis data API for customer development fit for each business characteristics
• Provide various API, including social score, reference stats, sentiment analysis, and issue word analysis